We lost our Viacom18 retainer last weekend and we’re gutted.
Just to clear the air, we didn’t suck too badly at our job. The guys at the network decided they wanted to consolidate all their Live Viacom18 accounts under one full-service agency. One that operates in multiple cities and can handle Viacom’s crazy schedules.
The work was super stressful at times, and super chill at some others. It felt just like media school, where the peak times did justice to the lean ones. I’d like to think we didn’t mess up too much. But that’s hardly an assessment. So here are my bullet points on our work with Viacom:
- We never let the timelines get to us. In fact, our delivery was faster than what most full-service agencies can manage.
- Our reporting and evals were shallow. I feel we can work harder on our reports & analytics for future clients.
- What I learned at FoxyMoron came to use here – we need executives to be resourceful. We found ourselves servicing, writing, designing and drafting invoices. We rarely delegated.
- Big accounts require big servicing. We met our clients less than 10 times over the course of six months. Not cool. Something I’ll rue for a long time.