Over the last 2 months, I’ve worked with multiple business owners across product categories to help them create a new website. Website is usually the first and one of the most important consumer touch points, which works to attract new consumers to your website using the content you post(inbound) and a tool to disseminate more information about your product (outbound).
Here’s a list of questions I usually ask business owners before commencing work on the website. The objective is to understand the need for the website and then build on it to create something that helps meet this need.
1. WHAT IS THE OBJECTIVE OF THIS NEW WEBSITE?
If the website comes out exactly the way you imagine it to be, how would you measure success?
2. WHAT MADE YOU DECIDE YOU NEED A WEBSITE NOW?
Why do you need the website now; why was there no need a year ago; Why would you rather wait and build this website later?
3. WHAT ACCORDING TO YOU ARE THE CUSTOMERS/VISITORS LOOKING FOR WHEN THEY COME TO YOUR WEBSITE?
What is their need? What does the customer hope to gain by coming to your website?
What will convince them about your company?
4. WHAT WILL THE PRIMARY TRAFFIC SOURCE BE FOR YOU?
Where do you think most of the traffic will come from? What is the prospective visitor doing right before he comes to your website?
5. OFFLINE, HOW DO YOU USUALLY CLOSE A CUSTOMER?
What is the customer journey before he purchases from you.
6. WHO ARE YOUR BIGGEST COMPETITORS IN THE MARKET?
7. RATE ON A SCALE OF 10 HOW IMPORTANT ARE THE FOLLOWING FOR THE WEBSITE-
a) Website should talk about the work we do
b) Website should talk about our team
c) Website should talk about our previous work
d) Website should capture as much information about the visitor